Beko x LEC
Unhealthy Obsession
Our first project for the LEC, and the one that set the tone for everything that followed. A tongue-in-cheek short featuring two of the league's most beloved casters, Quickshot and Medic, in a mock therapy session that spirals into peak LEC absurdity.
The brief asked for something that could satisfy both a global appliance brand and one of the most self-aware, meme-literate communities in esports, without alienating either. It did. The community engagement spoke for itself: fans dissecting the jokes, turning lines into memes, and more than a few comments about reconsidering their fridge purchase.
A crew of 15 to 20. Freud would've had notes. The community didn't.
Executive Producer.