A brand partnership film for KIA and the League of Legends European Championship, balancing two tones that don't naturally sit together: KIA's bold, design-forward identity and the LEC's self-aware, irreverent humour. The brief was to make both feel at home in the same film without diluting either.

Original music composed from scratch, a car on set, a crew of 15 to 20, and enough easter eggs to keep the LEC community busy. The commentators you see on screen are the real ones, swapping the mic for the camera for a few takes.

Executive Producer.