I’ve always believed great production is equal parts craft and collaboration.

Based in Paris for over a decade, I’ve worked across Europe leading productions for luxury, fashion, and gaming - bringing bold ideas to life through film, photography, and digital experiences for brands like Louis Vuitton, L’Oréal, Armani, Balmain, YSL, Riot Games, and Epic Games.

Before launching my own studio, I helped produce the Louis Vuitton x Riot Games partnership ahead of the League of Legends World Championship - a crossover that helped bring esports into mainstream culture and proved that storytelling can bridge seemingly opposite worlds.

After years producing for some of the world’s most celebrated luxury houses, I co-founded Hurrah Studio (later Cinders) to bring that same level of artistry and precision into gaming. Within our first year, we partnered with Epic Games and went on to collaborate with Riot Games, Ubisoft, and other leaders shaping the next wave of interactive storytelling.

I’m at my best when I’m building teams that care as deeply about the details as they do the ideas. A mentor by instinct and a perfectionist by trade, I love the moment when creativity, craft, and collaboration click together to make something unforgettable.