A young man with dark hair and facial hair, wearing a black jacket and white T-shirt, standing against a dark background, holding sunglasses in his hands and looking at the camera.

Great work doesn't happen. It's built - carefully, collaboratively, and with a lot of invisible effort.

Melbourne-based after over a decade working across Europe, I've led productions for some of the world's most demanding brands: Louis Vuitton, L'Oréal, Armani, Riot Games, Epic Games, and Ubisoft, with budgets ranging from €30K to €1M+, across film, photography, and digital.

I didn't fall into production. I chose it, and built toward it methodically.

That deliberateness shaped how I ran my own studio for five years: concurrent global campaigns, teams of up to 15, budgets from €80K to €600K+, clients across Europe and APAC. Scale requires structure. Structure is what lets the creative work breathe.

If one project captures the breadth of what I do: the Louis Vuitton × Riot Games global campaign for the League of Legends World Championship, coordinating luxury fashion production with global gaming IP, broadcast environments, and a worldwide audience. Two worlds with completely different standards. One production without compromises.

I build teams that care about the details as much as the deadline - from brief to final delivery, every stage, not just the ones that make the reel.